Marketing Programs

Why Marketing Matters for OAIO

Every enterprise is drowning in AI pitches. Vendors promise transformation. Consultants promise frameworks. Technology partners promise platforms. The result? Decision fatigue and deep skepticism.

Orion AI Outcomes isn't competing on features—we're competing for trust. And trust isn't won in a single sales call. It's built through consistent, valuable touchpoints over time. That's why marketing isn't just "nice to have" for OAIO. It's the foundation that makes sales conversations possible.

The Marketing Imperative

1. AI Consulting is a Considered Purchase

No one wakes up and decides to spend $500K on an AI adoption engagement. The decision journey spans months, involves multiple stakeholders, and requires conviction that the approach will actually work. Marketing creates the air cover that keeps Orion top-of-mind throughout that journey.

2. Credibility Must Precede the Pitch

OAIO's six-pillar methodology is sophisticated. Explaining it in a cold call doesn't work—executives tune out. But when they've read the CTO whitepaper, attended an executive dinner, or seen a webinar with a cloud partner, they arrive at the sales conversation already educated. Marketing does the heavy lifting so sales can focus on deal mechanics.

3. Cloud Partners Amplify Reach

AWS, Microsoft, and Google have relationships Orion doesn't. Co-marketing with cloud partners (dinners, webinars, co-branded content) opens doors that cold outreach never could. But partners only co-market with organizations that bring thought leadership to the table. Marketing builds the credibility that unlocks partnership.

4. Pipeline Requires Consistent Touch

Most leads aren't ready to buy when they first engage. Marketing nurtures interest over time—through content, events, and targeted outreach—until the business need becomes urgent. Without marketing, leads go cold before sales can convert them.

Marketing isn't about generating "leads" for sales to chase. It's about building an audience of executives who know Orion, trust Orion, and think of Orion when AI adoption becomes a priority. The best deals come from that audience—not from cold lists.

Go-to-Market Marketing Programs

Orion AI Outcomes requires a multi-channel marketing approach to build awareness, establish thought leadership, and generate qualified pipeline. These programs work together to position Orion as the trusted partner for enterprise AI adoption.

Program Overview

Demand Generation Pack

For: Third-party demand generation firms (e.g., Revlocity), channel partners, internal SDR teams

A complete package enabling external partners to generate qualified OAIO leads without deep methodology knowledge. Includes:

• Executive brief (2-page PDF)
• Industry one-pagers for 6 verticals
• SDR talk track and qualifying questions
• Ideal customer profile
• Objection handling guide

The demand gen pack focuses on why OAIO is needed, not how it works. Partners don't need to explain the six pillars—they need to identify pain and qualify interest.

View Demand Generation Pack →

Executive Dinner Program

For: C-suite and VP-level executives at target accounts

Intimate, high-touch networking events (15-20 attendees) featuring:

• Cloud/AI vendor keynote speaker (AWS, Microsoft, or Google)
• Customer success story presentation
• Brief Orion thought leadership (not a pitch)
• Facilitated table discussions
• Premium networking environment

View Executive Dinner Program →

Webinar Program

For: Directors, Senior Managers, and practitioners interested in AI adoption

Scalable virtual events (45-60 minutes) with similar structure to executive dinners:

• Vendor perspective on AI platform trends
• Customer success story
• Panel Q&A
• Clear next steps

Webinars extend reach beyond geographic constraints and build a nurture pipeline for future dinner invitations.

View Webinar Program →

CTO Whitepaper

For: All audience levels seeking thought leadership content

"From AI Experiments to Enterprise Adoption: A Practical Framework"

A 10-12 page thought leadership piece from the Office of the CTO that:

• Establishes Orion's AI expertise
• Diagnoses enterprise AI adoption challenges
• Introduces a structured approach (without being overly prescriptive)
• Provides industry-specific considerations
• Positions cloud partnerships as enablers

The whitepaper is educational, not promotional. It should be valuable even to organizations that never engage with Orion. This builds trust and positions expertise.

View CTO Whitepaper →

Cloud Partnership Integration

All GTM marketing programs emphasize the tripartite value of the Orion + Cloud Partner + Customer relationship:

Cloud partners provide:

• Speaker resources for dinners/webinars
• Co-marketing budget
• Customer references
• Technical credibility

Target Industries

All GTM programs are tailored for six priority verticals:

1. Healthcare — Clinical AI, patient experience, operational efficiency
2. Legal Services — Document review, contract analysis, research automation
3. Tax & Audit — Compliance automation, anomaly detection, reporting
4. Telecom — Customer service AI, network operations, billing optimization
5. Financial Services — Risk management, fraud detection, customer experience
6. Sports & Entertainment — Fan engagement, venue operations, analytics

Each vertical has specific pain points, regulatory considerations, and AI opportunities that inform messaging and targeting.

Success Metrics

Related Materials

• Pitch Deck — For direct sales conversations
• One-Pager — Executive leave-behind
• Introduction Email Template — Prospecting outreach