Webinar Program

OAIO Webinar Program

Virtual thought leadership events that extend Orion's reach beyond geographic constraints, generating qualified leads and nurturing prospects for executive dinner invitations.

Event Format

Overview

Target Audience

Audience Mix Goal:

• 40% new prospects (awareness building)
• 30% existing leads (nurture acceleration)
• 20% existing customers (engagement, upsell)
• 10% partners and internal (learning, feedback)

Agenda Template

45-Minute Format (Recommended)

60-Minute Format (Extended)

Segment Details

Welcome & Housekeeping (3-5 min)

Speaker: Orion Host (VP or Director level)

Content:

• Welcome attendees, thank them for joining
• Brief logistics (how to submit questions, recording availability)
• Introduce topic and why it matters now
• Set expectations: "You'll leave with practical insights on AI adoption"

Script Template:

"Good [morning/afternoon], and thank you for joining today's session on enterprise AI adoption. I'm [Name], [Title] at Orion Innovation.

Quick housekeeping: This session is being recorded and you'll receive a link within 24 hours. Please use the Q&A panel for questions—we'll have a dedicated Q&A segment at the end.

Today we're exploring why so many AI initiatives stall and what separates organizations that achieve real value from those stuck in pilot purgatory. You'll hear three perspectives: market trends from our friends at [Cloud Partner], a real-world journey from [Customer], and patterns we've observed across hundreds of enterprise engagements.

Let's dive in."

The AI Adoption Challenge (7-10 min)

Speaker: Orion Host

Content Themes:

• Set the context: AI capability vs. AI adoption gap
• Industry statistics (62% stuck in experimentation, etc.)
• Common failure patterns (technology-first, governance afterthought)
• The "pilot purgatory" problem
• Transition to vendor perspective

Key Stats to Include:

• 62% of enterprises stuck in AI experimentation/piloting (McKinsey)
• Only 7% have achieved full-scale AI deployment
• 67% of CEOs expect AI ROI within 1-3 years (KPMG)
• 74% with structured AI programs report positive ROI (Wharton)

Vendor Perspective: Platform Trends (12-15 min)

Speaker: Cloud Partner (AWS, Microsoft, or Google)

Content Themes:

• State of enterprise AI adoption from platform perspective
• What they're seeing across their customer base
• New capabilities and where the technology is heading
• Success patterns vs. struggle patterns
• How cloud platforms enable AI adoption

Why This Segment:

• Third-party credibility (not just Orion's view)
• Current market perspective from inside major platforms
• Technical depth available for sophisticated audience
• Demonstrates partnership value

Briefing Notes for Speaker:

• Audience is enterprise IT/AI leaders, not developers
• Focus on adoption patterns, not feature announcements
• Share anonymized customer patterns
• Avoid sales pitch for cloud services
• 2-3 slides max recommended

Customer Story: Practical AI Adoption (12-15 min)

Speaker: Customer Executive (CIO, VP, or Director level)

Content Themes:

• Their AI adoption journey (before state, challenges)
• What they tried that didn't work
• What changed (approach, methodology, governance)
• Specific results achieved (metrics matter)
• Lessons learned and advice for peers

Why This Segment:

• Peer credibility (executives trust other executives)
• Real-world validation of challenges and solutions
• Specific, tangible outcomes
• Often generates the best Q&A engagement

Briefing Notes for Speaker:

• Be honest about challenges—audiences value authenticity
• Quantify results where possible (%, $, time saved)
• Share what you'd do differently
• No need to mention Orion if not comfortable—focus on your journey
• 3-5 slides recommended

Panel Discussion & Q&A (10-12 min)

Moderator: Orion Host

Format:

• Review submitted questions during earlier segments
• Group questions by theme
• Address 4-6 questions total
• Allow speakers to build on each other's responses

Prepared Questions (if needed):

1. "What's the most common mistake you see organizations make when starting AI initiatives?"
2. "How do you build trust with employees who are skeptical or fearful of AI?"
3. "What role does data readiness play in AI success, and how do you assess it?"
4. "How should organizations think about AI governance without killing innovation?"
5. "What's your advice for someone trying to build the business case for AI investment?"

Close & Next Steps (1-3 min)

Speaker: Orion Host

Content:

• Thank speakers and attendees
• Summarize key takeaways (2-3 bullets)
• Clear call to action
• Recording availability reminder

Script Template:

"Thank you to [Vendor Speaker] and [Customer Speaker] for sharing such valuable perspectives today.

Key takeaways from our discussion:

• [Takeaway 1 from the conversation]
• [Takeaway 2 from the conversation]
• [Takeaway 3 from the conversation]

If you'd like to continue the conversation, [CTA options below]. We'll send the recording and slides within 24 hours.

Thank you for your time today."

Call to Action Options:

• "Download our CTO whitepaper on moving from AI experiments to enterprise adoption"
• "Schedule a 30-minute conversation with our AI practice team"
• "Join our upcoming executive dinner in [City]" (for qualified attendees)

Promotion Timeline

4 Weeks Before

• Finalize topic, speakers, and date
• Create registration landing page
• Draft promotion copy (email, social, web)
• Brief internal teams (sales, SDRs, partners)

3 Weeks Before

• Send first email invitation to target list
• Launch LinkedIn promotion (organic + paid if budget)
• Partner promotion begins (vendor shares with their network)
• Add to Orion website events calendar

2 Weeks Before

• Send second email invitation (different angle)
• Individual outreach from sales to key accounts
• Speaker prep call #1 (logistics, format, expectations)
• Partner co-promotion push

1 Week Before

• Send reminder email to registrants
• Final LinkedIn push
• Speaker prep call #2 (content review, tech check)
• Test webinar platform (audio, video, screen share)

Day Before

• Send final reminder with join link
• Confirm speakers have materials ready
• Prepare Q&A seed questions

Day Of

• Open webinar 15 min early for speaker tech check
• Start recording when going live
• Monitor Q&A during session
• Screenshot attendee count for reporting

Email Templates

Initial Invitation

Subject: [Webinar] Enterprise AI Adoption: What's Working and What's Not

Hi [Name],

Most enterprises are stuck in AI pilot purgatory—running experiments that never scale. Why do some organizations achieve real AI value while others struggle?

Join us on [Date] at [Time] for a live discussion featuring:

• [Vendor Speaker Name], [Title] at [AWS/Microsoft/Google], on AI platform trends
• [Customer Speaker Name], [Title] at [Company], on their AI adoption journey
• [Orion Speaker Name], [Title] at Orion Innovation, on patterns across enterprise AI programs

What you'll learn:

• Why 62% of enterprises are stuck in AI experimentation
• The hidden barriers that kill AI initiatives
• What successful organizations do differently
• Practical first steps for your AI roadmap

[Register Now Button]

Can't make it live? Register anyway and we'll send you the recording.

Reminder (1 Week Before)

Subject: One week away: Enterprise AI Adoption webinar

Hi [Name],

Quick reminder that our Enterprise AI Adoption webinar is coming up next [Day] at [Time].

Here's what our speakers will cover:

• Market trends: What [AWS/Microsoft/Google] is seeing across enterprise AI adoption
• Real-world journey: How [Customer Company] moved from pilots to production
• Pattern recognition: The common threads across successful AI programs

[Add to Calendar Button]

See you there!

Day-Of Reminder

Subject: Starting in 2 hours: Enterprise AI Adoption

Hi [Name],

Our webinar starts in 2 hours. Here's your join link:

[Join Webinar Button]

Quick prep: Think about one question you'd like our panel to address. We'll have dedicated Q&A time at the end.

See you soon!

Post-Webinar Follow-Up

Within 24 Hours

• Send recording + slides to all registrants
• Send personalized follow-up to engaged attendees (asked questions, stayed full time)
• Update CRM with attendee data
• Capture team notes on key questions/themes

Recording Email

Subject: [Recording] Enterprise AI Adoption webinar

Hi [Name],

Thank you for [attending/registering for] our Enterprise AI Adoption webinar. Here's the recording:

[Watch Recording Button]

Key resources discussed:

• CTO Whitepaper: From AI Experiments to Enterprise Adoption
• [Relevant resource 2]

Want to continue the conversation?

If [specific topic] resonated with you, I'd love to discuss how it applies to your situation. Reply to this email or [schedule a call].

Best, [Orion Team Member]

Within 1 Week

• Personal outreach to high-priority attendees
• Tag engaged attendees for executive dinner consideration
• Publish recording to Orion website
• Create social clips from best moments
• Send to no-shows with "Sorry we missed you" angle

No-Show Follow-Up

Subject: Sorry we missed you—here's the recording

Hi [Name],

You registered for our Enterprise AI Adoption webinar but couldn't make it. No worries—here's the recording:

[Watch Recording Button]

The session covered why most AI initiatives stall and what successful organizations do differently. Our speakers shared perspectives from [Cloud Partner], [Customer], and across Orion's enterprise AI practice.

Worth 45 minutes of your time if AI adoption is on your roadmap.

Speaker Recruitment

Vendor Speaker

Target: Senior Director or above from AWS, Microsoft, or Google AI/ML team

Recruitment Template:

Subject: Speaking opportunity: Enterprise AI adoption webinar

Hi [Name],

Orion Innovation is hosting a webinar on enterprise AI adoption on [Date]. We're expecting 100+ registrants from [target industries/companies].

We'd love to have you share a 12-15 minute perspective on what [AWS/Microsoft/Google] is seeing across enterprise AI adoption—trends, success patterns, and where the technology is heading.

This is a thought leadership opportunity, not a product pitch. You'd be joined by a customer speaker sharing their AI journey and an Orion perspective on adoption patterns.

Would you be interested? Happy to discuss format and audience in more detail.

Customer Speaker

Target: CIO, VP, or Director from existing OAIO customer or AI success story

Recruitment Template:

Subject: Speaking opportunity—share your AI journey

Hi [Name],

We're hosting a webinar on enterprise AI adoption on [Date], and I think your journey would resonate with the audience—100+ IT and AI leaders from [industries].

Would you be willing to share a 12-15 minute talk on your AI adoption experience? The audience wants to hear from peers about what worked, what didn't, and what you learned.

No formal presentation required—just your story. We'll handle all logistics and can help structure the narrative if helpful.

This is also great visibility for [Company] as an AI leader in [industry].

Success Metrics

Registration & Attendance

Engagement & Quality

Business Metrics (within 90 days)

Technical Setup

Platform Recommendations

Technical Checklist

Before Event:

• Practice with all speakers on platform
• Test screen sharing with actual slides
• Verify recording settings
• Set up registration questions for lead capture
• Configure confirmation/reminder emails

During Event:

• Moderator monitors Q&A panel
• Backup host available if primary has issues
• Tech support number ready for speakers
• Attendee chat monitored for issues

After Event:

• Download attendee list with engagement data
• Export Q&A transcript
• Process recording (edit if needed)
• Upload to hosting platform

Content Library

Webinar Topics (Rotate Quarterly)

Slide Deck Templates

Standard deck structure:

1. Title slide with speakers
2. Agenda
3. Orion intro (1 slide max)
4. Orion content (3-5 slides)
5. Vendor section divider
6. [Vendor slides - 3-5]
7. Customer section divider
8. [Customer slides - 3-5]
9. Q&A slide
10. Resources/CTA slide

Budget Guidelines

Related Materials

• GTM Marketing Overview — All marketing programs
• Executive Dinner Program — In-person equivalent
• CTO Whitepaper — Post-webinar nurture content
• Demand Generation Pack — Lead qualification materials