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Case Study

NorthRidge Survey Group

A fictional narrative following a nationwide land surveying firm as they navigate from unmanaged AI experimentation to governed adoption through the AI Outcomes methodology.

About This Story

NorthRidge Survey Group is a fictional 2,400-person land surveying firm operating across 23 states. Like many professional services firms, they find themselves caught between the promise of AI and the reality of scattered experimentation, unclear governance, and frustrated teams.

This narrative demonstrates how the Orion AI Outcomes methodology works in practice, following NorthRidge through each pillar from initial pitch to sustainable adoption.

Cast of Characters

NorthRidge Survey Group

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Marcus Chen

CEO — Worried about competitive drift, board pressure for AI ROI

💻

Lisa Tran

VP Technology — Sees shadow AI risk, needs governance framework

📊

Sarah Williams

CFO — Skeptical of AI costs, needs clear ROI path

🏗️

David Martinez

VP Operations — Feels daily pain, wants efficiency gains

Orion Innovation

🎯

Rachel Torres

Senior Account Executive — Initial outreach, relationship builder

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Michael Santos

Solutions Architect — Delivered the pitch, leads delivery